Let's build the media arm that pays you back.
We start, write, grow and monetize it. All done for you.
45 minutes with Aram Taghavi, founder. You leave with a TAM study, a newsletter audit, and a 12-month Audience Ladder projection — and a straight answer on fit.
Four vendors.
Or one number.
$30,000 to start · $60,000 first quarter, billed monthly. Then month-to-month, no escalator.
- One accountable team, one invoice
- Milestone guarantees in writing
- An owned asset at the end of it
- No per-lead fees, no annual lock
See the one-invoice math for your budget.
Book a Call →You only feel
the first one.
The Symptom
“Lead flow is lumpy, and outbound isn't converting.”
The number you watch: cost per qualified leadThe Business Problem
“We can grow — but only by spending proportionally more.”
The number you don't watch: pipeline that exists only while you payThe Strategic Problem
“We have no direct relationship with our own market.”
The number nobody calculates: enterprise value at the same revenueYou're being sold solutions to the first problem. The third one is why it keeps coming back.
See exactly where this shows up in your numbers.
Book a Call →Marketing expense,
or owned asset?
Rented
- Resets to zero on pause
- No transferable asset at the end of the term
Owned
- Yours, exportable any time
- Pipeline first, sponsor income on top
We're not asking for incremental budget — just to redirect what you already spend into the version that accumulates.
Redirect your budget into the version that compounds.
Book a Call →Seven engines.
Five build it. One converts it. One pays for it.
Selective Distribution™
ICP-matched acquisition, milestone-guaranteed.
Cold-to-Optin™
Outbound demand, double opt-in at entry.
Subscriber-to-Network™
Every issue rerun natively on LinkedIn.
Audience-to-Pipeline™
Booked, pre-warmed conversations.
OPTIN Ad Network
Sponsors sold on all your inventory, commission only.
Executive Panel™
Your dream list recruited by phone into a quarterly research pulse, published as your flagship issue.
Audience-to-Interview™
Booked interviews, from a 5-minute written Q&A to a full interview.
Most of the seven run from week one. The sponsor desk activates around Month 3.
See how the seven engines apply to your business.
Book a Call →The strongest proof isn't a stat.
It's what a real buyer does with his own money.
A VP of Marketing at a B2B SaaS company evaluated this with his employer's budget. Then he paid for a second, personal property with his own money.
Converts to a measurable event — webinar registrations — so it reports against pipeline, not impressions.
See what this could look like for your audience.
Book a Call →Proof:
What Clients Say.
They have fully managed our newsletter by creating the content and publishing it every week, while growing its circulation to 50,000 IT and Finance professionals in 6 months.
I've worked with Optin to grow AI Revenue Report to 30,000 weekly qualified circulation… their Ad Network is now selling my ad placements to some of the leading brands.
In about 18 months, we've built Wealth Stack Weekly to over 800,000 weekly circulation and have been the fastest growing private markets newsletter in the world… I loved it so much I asked if I could invest in their company!
Disclosure: Walker is also an OPTIN shareholder.
See what this could look like for your audience.
Book a Call →You own the audience.
We run the infrastructure.
The file is yours — exportable in full, anytime. The infrastructure is ours — which is why deliverability holds and your primary domain never touches risk. Leave, and you take the file, the data, and the relationships. You don't take the engine.
Ask exactly how the file transfers, in writing.
Book a Call →Five guarantees.
Written, not verbal.
First 90 days, guaranteed outright: 10,000 weekly qualified circulation and 15 positive replies, or we work free.
2% of your verified TAM by Month 3, 8% by Month 6, 20% by Month 12 — 12,500 / 50,000 / 125,000 on the worked 625K-market example. Miss one, we work free until it's hit.
If $60K in cumulative sponsor revenue + booked pipeline isn't hit by month 9 (monetization on, milestones met), the fee is waived until it is.
$30,000 to start, $60,000 total for the first quarter, billed monthly. After that: month-to-month, no escalator — leave any month and keep the file.
Via Audience-to-Pipeline™ — 15/quarter by Month 3, 25/quarter by Month 6, 40/quarter by Month 12. Floor guaranteed, target reported.
50 named executives by Month 3, 150 by Month 6, 300 by Month 12. Guaranteed — miss it, we work free.
Clicks, not opens. Commission only on sponsor revenue.
Get milestones scoped to your own market.
Book a Call →What “Media Arm”
Actually Means.
The test is simple: if it touches your subscriber file — or the spend that feeds it — it is ours.
We Run
The whole engine.
The seven engines end to end. Editorial operations. Deliverability, domains, sending. Paid acquisition (optional, lead-gen only). Reporting and QBRs.
We Orchestrate
You make it. We make it pay.
Existing YouTube channels, existing podcasts, existing social followings — all monetized through the Ad Network, commission-only.
You Keep
Net-new production.
Video shooting and editing, podcast production, original social creative. We decline these deliberately — production is labour that does not compound.
A narrow perimeter is why the guarantees are possible. We only promise outcomes on work we control.
Get exact scope for your channels.
Book a Call →Already have a podcast?
Bring it.
The newsletter is the asset of record. Everything you already publish plugs into the same engine on day one.
Your Podcast
Guests booked. Sponsors sold.
Audience-to-Interview™ books your exact buyers as guests, sourced from the same ICP data. The desk sells the show’s sponsorship alongside the newsletter’s.
Your YouTube Channel
Inventory the desk sells today.
Pre-roll, mid-roll and integration placements go on the rate card from month one, and every video is rerun to the newsletter audience.
Your LinkedIn Newsletter
One issue, two surfaces.
Subscriber-to-Network™ reruns every issue natively to your LinkedIn audience, and sponsorships carry across both editions.
Your Events
The registration engine.
Webinars, dinners and summits fill from the owned audience, and event sponsorship is sold by the same desk — the highest revenue-per-subscriber lane in B2B media.
We write the content, book the guests, distribute every edition and sell the sponsorships — one engine, end to end, across everything you publish.
See how your existing channels plug in.
Book a Call →Two hours a week.
One person.
Someone on your team, thirty minutes a week.
Your expert supplies the insight — our editors write it, or we coach and score your team's drafts against our quality bar.
A single review of milestones, engagement, and pipeline.
No subject-matter expert? Say so on the first call.
Confirm the two-hour commitment fits your team.
Book a Call →Three questions.
Yes to all three and this works.
The Fit Check
- Is one new client worth more than $30,000?
- Is your budget $1M+, or are you growing 30%+ a year?
- Will you publish weekly — we write it, or we coach and score yours?
Not a Fit
- Pre-revenue or founder-funded companies
- No defined B2B ICP, or a consumer play
- Expecting hundreds of leads in month one
- Won't publish weekly or work to a standard
- Needs net-new video or podcast production
- Verified addressable market under ~50,000 contacts
Where you land — $15M+: the program, $15,000 · Multi-brand: Enterprise, from $25,000 (12-month minimum) · Under 50K TAM: not the fit.
Find out where you land.
Book a Call →Aram Taghavi,
Founder & CEO.
Employee #2 at Bisnow Media — grown to $15M revenue, sold for $50M, recently resold for reportedly near double. Now building OPTIN as infrastructure: a media ecosystem across 2M in qualified circulation, with an ad desk built from a team that had already closed $1M in sponsorship sales before joining.
“I've spent my career inside this exact model — audience first, then the revenue on top. Twice.”
Host, No Off Button · 64K YouTube subscribers
Want to hear this directly from Aram?
Book a Call →
We've worked with Optin and are continuing to grow our B2B SaaS newsletter past 50,000 in qualified circulation. What stands out is that they treat it like an asset, not just a send.
A 45-minute diagnostic call.
You leave with three deliverables, whether or not you engage us:
Before you apply.
What does this cost?
$15,000/month. $30,000 to start (build fee + first month). First quarter totals $60,000, billed monthly. After the initial 3-month term: $15,000/month, month-to-month, no escalator — exit at the end of any month, keep the file and panel roster. Enterprise — for multi-brand organizations needing category exclusivity and a named GM — is priced by scope from $25,000/month, 12-month minimum.
What if we miss the growth milestone?
We keep working at no additional charge until it's hit. That's written into the agreement, not a verbal promise.
Why don't you report open rates?
Apple made open rates unreliable in 2021. We won't report against a metric we know is inflated — we report against clicks and verified engagement instead.
Do we own the subscriber file?
Yes. It's built on isolated infrastructure in your name, and you can export it at any time — during the engagement or after.
Is this a fit if we don't publish content yet?
Yes. Our editors can write and manage the newsletter for you — done-for-you, included in the fee. Prefer to write it yourself? We'll score three recent issues against our quality bar before we start.
What happens on the call if we're not a fit?
We'll tell you directly. We turn down more than we take, because the guarantees only hold when the fit is right.